Dont go with the flow

Going with the flow? I am talking about your blog. When everyone’s writing about lets say for example the ipod, dont you write about it to. The possibilities are that the people reading your blog might have read it somewhere else already. Why blog about something if it’s all over the internet anyway. You want to provide your readers with quality content. Quality content means unique content that people just cant cheaply somewhere else. I dont mean selling it I mean its not everywhere available. Unique content is that which gets backlinks and stir up your readers. Working on something totally different when all the focus is on one thing might get you to be the new focus and carry the direction somewhere new where you will then be the leader in that area for not going with the flow.