Racy 'save your breast' advertisement campaign

This whole new method of informing people of Breast cancer is a bit controversial but the reason is, is to inform both men and woman and to reach younger people as well. They sure are getting peoples attention if it's the right attention or not is the big issue and some say it's to sexy for such a serious issue. But honestly who wouldn't want to protect those pair of beautiful breast and that was the point. If the woman in the ad should get cancer she might loose her breast. Men and woman can understand that sentiment, men who love breast and women who love to show them off can understand that they could loose them. Plus who is going to forget this ad, not many people :) very effective