When i first started designing websites i did a lot of research about how to make them appear higher in search engines, increase ranking faster and all the other highly important things with making your website no. 1, and one thing i came across was a linking tip. This tip suggested that as a way to keep a bot/spider on your site for longer and essentially making him loop through it that you would rank better, faster because of it categorising your pages more often.
The idea behind this may be true but the search engines have become smarter. The tip was that in the footer of the site that you place a whole lot of ”.’s” (Periods) and link each one to a link on your site starting from the top of your menu going through to the bottom, so period 1 would link back to menu item 1, period 2 would link back to menu item 2 and so on.
I will tell you now that best case scenario you will be the highest ranked website provided someone search for a period (“.”) beyond that you’re more likely to get banned or moved way down low just for upsetting the search engines and wasting their time.
What is a good idea is to link through to the sites that link to you and obviously submit your site to the search engines for categorization, should you use the footer for this just make sure to not use hidden links, ie white link on a white background, the bots can read colours too. The advantage to linking to sites linking to you is that when submitting your site to be categorised is the bots usually come within a few days and when they go through your links to the next site they will come back when they find the link to your site, rather loop them this way, it is a lot safer and more beneficial to both parties, as the other sites ranks increase from your link so does your rank, and so the circle begins.
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