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Users prefer sidebars on the left

Thursday, November 29, 2007 - 21:54
I dont know where I got this from buy I did a survey and at the end of the survey they said that most people like the sidebars on the left side of the site. But then another test a while back from which I can also not remember used heatspotting and noticed that the attention was straight on the right hand side when you enter a blog. Now this leaves designers like me in a bit of a stuck situation. Do I make the bar on the right side where the attention is or do I make the sidebar where the users like it more. The one on the right will make more money in my opinion because money usually is where the attention is at. You wont find people clicking their way through your blog if all the menu's sit at the bottom. So putting the stuff on the right hand side is the best option I think. One way to do it is to put the ads on the right hand side and the menu on the left hand side.
January 18, 2009

by Re@PeR (not verified), 1 year 8 weeks ago

From my experience, ads at the bottom of a post makes most money, followed by ads in the left sidebar followed by ... well, haven't had a single click on the right sidebar ads, doesn't matter how high or low I put it. When I only had the right sidebar ad, it didn't bring in any moolah, then when I added one on the left sidebar and at the bottom of the posts, suddenly the money started rolling in.

January 18, 2009

by evl (not verified), 1 year 8 weeks ago

Weird, this comment werent showing, site crashed and theme broke.

Anyway.

I think i might of been wrong on this post. Been a year ago and if i look back I would agree with your comment. Left makes more money.

January 18, 2009

by Re@PeR (not verified), 1 year 8 weeks ago

Yay, the theme is working again, thought something was wrong :p

Google actually has some research done on where users click most (using JavaScript to track clicks) and they've compiled it into a page-hotspot image which is very accurate to what I've seen so far: https://www.google.com/adsense/support/bin/answer.py?answer=17954

Just above the content below the menu is the primary hotspot it seems.

January 18, 2009

by evl (not verified), 1 year 8 weeks ago

hehe, my theme totally broke now. Do you see a yellow theme?

I think I'll use that to place ads. Interesting that the most ones are clicked right above the content.

January 18, 2009

by evl (not verified), 1 year 8 weeks ago

I think this theme is broken as well.

January 18, 2009

by Re@PeR (not verified), 1 year 8 weeks ago

I prefer building my own themes from scratch, at least I know what's broken and what's not when something goes wrong, although it does take forever to get a theme to work properly.

I think since people's attention span on the web is so short, they see the ads on the left side first as they read from the left to right, people who have learned the ability to skip over ads in sidebars then see the ad above the content and they're done reading (those that actually manages to stay on your page for longer than 5 seconds), they get an ad at the bottom which appeals to the bored readers looking for something else to read, if they don't find the ad interesting, you give them a related articles and most commented list of posts which will expose them to more ads.
Still experimenting with placing ads in the comment section to see if they do better than the other ones.

Good luck with that theme!

January 18, 2009

by Re@PeR (not verified), 1 year 8 weeks ago

I prefer building my own themes from scratch, at least I know what's broken and what's not when something goes wrong, although it does take forever to get a theme to work properly.

I think since people's attention span on the web is so short, they see the ads on the left side first as they read from the left to right, people who have learned the ability to skip over ads in sidebars then see the ad above the content and they're done reading (those that actually manages to stay on your page for longer than 5 seconds), they get an ad at the bottom which appeals to the bored readers looking for something else to read, if they don't find the ad interesting, you give them a related articles and most commented list of posts which will expose them to more ads.
Stil

Good luck with that theme!

January 18, 2009

by evl (not verified), 1 year 8 weeks ago

groovy. I dont have a job so I better get these ads working :)

I wish i could build a theme from scratch. I made half a one but gave up.

January 18, 2009

by Re@PeR (not verified), 1 year 8 weeks ago

lol, I've been jobless for the last 4 months, started enjoying the waking up in the mornings, coding something, blogging a bit and then doing nothing for the rest of the day :-)
Should probably get a real job sometime again, blogging doesn't come close to engineering salaries :p

The easiest way is to look at existing themes, see what they've done in each of the theme files and just pull out the functions they use, eg, register_sidebars for example, when you're done pulling out all the functions you can use, just write a theme / site and put these functions in there to fill the space with content, otherwise check out codex.wordpress.org, they have documentation on how the wordpress api works in detail.

January 18, 2009

by evl (not verified), 1 year 8 weeks ago

yeah, blogging doesnt come close to a engineer job. For me at least. I dont know how much engineers make but I bet i dont make that.

When it comes to the themes though I am clueless :)